Introducing the GHD max, a professional-grade hair straightener designed with wide plates and dual-zone technology for fast, effortless styling on long, thick, and curly hair. The GHD max features plates that are 70% larger than the ghd original, allowing you to style more hair in a single pass and cut down on styling time. Two next-generation heat sensors ensure consistent heat distribution across both plates, maintaining the optimal styling temperature of 185°C from root to tip. This prevents extreme heat damage while delivering professional results. The design is engineered to maintain healthy tension and efficient heat transfer, resulting in 80% more shine and up to 2x less frizz. The smooth, contoured plates and curved edges allow you to create both sleek, straight styles and natural-looking waves. This user-friendly straightener is ready to use in just 30 seconds and features an automatic sleep mode that shuts down after 30 minutes of inactivity for peace of mind. For a superior, long-lasting finish and to achieve up to 3x less frizz, the ghd max can be paired with the ghd straight on – straight & smooth spray.